Nice bit in The Telegraph too; "Floyd's programmes dispensed with the static formality that had defined the television cookery of his forerunners, such as Fanny Cradock. Indeed they rarely took place in anything that could be defined as a studio. Instead he was likely to be found braced over a camping stove on the heaving deck of a North Sea trawler, rhapsodising over a sea bass. At the time it was revolutionary.
So too was his penchant for ad libbing jocular instructions to his film crew. A generation of viewers became familiar with Clive and various other long suffering cameramen, who were forever being ordered to get in close for a look at a fish gill or the marbling on a steak. "Back to me Clive," was a familiar refrain."