They are on the homegrown-tip UK-style with full force and the blurb sounds great; using soft oatmeal corduroy, from a four generations-old family-run mill in Lancashire -same mill also provides the cotton drills used for a couple of slim-fitting trousers. The semi-cutaway collared shirts made of brushed cotton twills are from a Cumbrian mill. The natural English horn buttons used are from a supplier in the Midlands, and the garments are finished by a small factory in London (known to them from their days working on Savile Row... yes just dropped the S-bomb...)
Also found a great interview with the founder at RepentInLeisure. All that homegrown goodness does not come cheap of course but not out of line with many others. Really digging that cord jacket.
For A/W2010 there will be other garments made from cashmere, Shetland wool, and brushed cotton drills and twills - based on traditional British workwear, shop-worker and factory attire.