"In 1956 Harold and Melvin Cohen opened the doors to their new business.
Over the next four decades, Somerville Lumber would expand to ten
locations, be valued at millions of dollars, receive numerous honors.
and promote a positive image for the city of Somerville (MA) across the
country."
There are 2 parts to this - but at least watch this part 1. Story of 2 brothers and their various marketing machinations (watch and learn kids) that resulted in a well respected and profitable business built here in Somerville (MA). They also face down corruption over the infamous Winter Hill Gang. Goes without saying, great accents too. Fantastic.