Monday, July 25

wind in the east, fish bite least -wind in the west, fish bite best

Wieden + Kennedy London has created a series of mini Honda documentaries for the brand's sponsorship of Channel 4 Documentaries... The latest film, Night Fishing, shows a group of fisherman who take their boat (which is powered by Honda marine engines, natch) out at night off the coast of Brixham to catch their fish in the dark, using luminous lures.
-via CreativeReview

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