Great interview here with "Ro" the writer and photographer of Whole Larder Love. Somehow I didn't realise just how enthusiastic he was about the front end business of simply growing the vegetables. He is working on a book that will compliment and probably eclipse his blog, but after seeing this I think a cookery show should be the next step... I'm giving these ideas away for free here!
Hat tip to Ryan of ForestGlenRoad for finding this.