Friday, July 24

10E2466: Giveaway - Carrier Roasting Co.

File under #coolbeans. Never met the guys IRL but through the grapevine Carrier Roasting Co. in Randolph, Vermont is giving away pound bags of small-batch roasted coffee beans to 2 lucky 10e readers, learn how below:

"Scanning local retail and grocery store shelves for fresh beans was incredibly frustrating and unfruitful. Occasionally we would find a bag that was roasted a month or maybe a few weeks ago (if we were lucky). But more often the coffee we could buy was stale. We don’t buy rotten fruits or vegetables, or meat that’s past the fresh why suffer through coffee that’s past its prime? "
At its heart Carrier Roasting is simply 2 guys micro-roasting ethically sourced coffee beans and distributing via CSA in New England. Scott Kerner (above and) Ross Evans (woodstove below).

If you are in Boston you can get their product via Farmers to You, a Vermont operation that brings fresh products down twice a week... more on them here: Or visit their site and sign up direct.

Not 'reinventing' coffee but they def aim to surprise and delight and excite folk again about coffee. I am not too knowledgeable about the inner workings of growers, or coops, or even different beans have to admit - so was informative to pepper Ross with a few questions as below;

10e: Preferred roasting style for Carrier - lighter green, or darker bitter french?
We tend to do a lot of sample roasting when we first get a new bean to dial in what we think the optimal profile is. I usually like what we call a full city roast… kind of on the line of medium and dark. [Neat quote from their intro video about getting at the "flavors from origin" - ed]

10E: What are the philosophical issues that bean importers should think about?

We think a lot about where the bean came from, what the farmer did to grow it, how the  buyer procured it, how much the farmer was paid and how fresh it is. We really focus on fresh, but we also need to know the origin and what conditions the beans were grown in before we buy a sample. We’ve been approached by sellers at origin who won’t tell us much about where their beans come from, or how much the farmers are paid… we’re not going to buy it. I guess that’s more sociological than philosophical… but we also think about what the flavor profile of the bean is going to be when it’s roasted. We have notes from the buyer to go off of, but ultimately we want a sample so we can roast it on our machine.

10E: Can you decipher the popularity of pourover/chemex in last 5 years??
I think the popularity of pourover and chemex in recent years is due to a number of factors. One is the Keurig. Like any product or industry the pendulum swings back and forth…with the mainstream popularity of Keurig we were pretty far down on the automation spectrum so part of it is the pendulum just naturally swinging the other way, to more manual methods. Also, the availability of good coffee has grown pretty considerably and as a result, people are being a little more careful with how they’re brewing coffee. Chemex and pourover put the user in control of extraction and ultimately how the cup tastes. It’s easier with these methods to get a consistent cup as well…funny story about the Chemex: my parents had a yard sale a few years back and there was a Chemex up for grabs. I jumped on it and they couldn’t figure out why…it was their first coffeemaker in the 70’s and they thought it was totally outdated. Little did they know… 

I’m all over the place when it comes to brewing techniques. In a single week, I’ll brew on a Bonmac dripper, Chemex, French Press, Aeropress and a bialetti. If I had to choose a favorite, it would be pourover with the Bonmac dripper. I use a Japanese gooseneck kettle made by Hario to pour the water which makes it super easy to adjust the flavor/strength. It’s a really versatile technique, but I’m also the only coffee drinker in my house, so it makes it easy to brew a single cup. 
But I’m pretty religious about only drinking two cups a day. One in the morning and one in the afternoon, around 2:00 or 3:00 pm. I’m a pretty level guy, so it doesn’t make me crazy or jittery.
10E: Besides "ethically sourced / top quality" what are you looking to convey? 1 banger cup a day?
Quality over quantity is definitely a theme. Also, coffee doesn’t have to be so special that it can’t be brewed in a coffee pot, or some other “less hip” method.  We’re trying to be accessible too…not overly “stuffy” or “snobby”. When we write tasting notes, we tend to stay away from comparing coffee to jolly rancher flavors or whatever…coffee should be good and well-thought out, but it doesn’t have to be untouchable or overly precious. 
About 80% of our beans stay in Vermont, where we don’t have as much access to thoughtfully sourced/roasted beans, especially in the more rural areas. Our customers have really enjoyed learning about where coffee comes from, how it’s grown and processed and how to brew it…it’s been an education for a lot of people.  In Vermont and I’m sure other areas we’ve been trained to disregard coffee’s freshness, or where it came from and how that impacts flavor…so we’re trying to bring about that awareness and so far, people are really excited about the approach.

Giveaway: To win a bag of just-barn-roasted / probably to the sound of a cassette tape (check out their instagram) / handwritten-note-bagged coffee beans - visit and email me a preference on bean type and 2 randoms will get coffee to enjoy in the mail. OR - follow @CarrierRoasting on twitter and tweet out your choice. Winners alerted at 5pm East coast time.  Congrats to Brian and JRT - Carrier will email you direct.

One thing I really like is their 'how to brew' page  describing all the different styles of brewing; french press, bialetti, pourover etc. Thank you Carrier Roasting Co! - btw most badass pigeon logo I ever saw...