Friday, September 23

10E2565: People's Choice Beef Jerky - intro and giveaway

I don't tend to bite (OH!!) on many emails sent in - but this is a great story, and they are willing to share with 10e readers too (see end).  People's Choice Beef Jerky made in LA for almost 90 years. From their blurb:
"Jerky. No longer relegated to preservative-riddled gas station fodder, the long-time go-to snack has been elevated with high quality ingredients... interesting flavors and skip on the additives, artificial ingredients, and preservatives. We let the star of beef jerky shine – rich protein found in the 100% USA-sourced beef."

The younger member of the business Brian Bianchetti wrote in, above Brian and his father Mark Bianchetti, 3rd and 4th generation owners. "This building has housed four generations of my family's business, so it felt amazing to be part of that history with my dad."

Brian: We have been handcrafting premium meats for over 87 years and four generations in the heart of Downtown Los Angeles. Our heritage, tradition, and dedication to quality have inspired us to create a website to tell our story and offer handmade beef jerky to those that appreciate things that are made with purpose.

My great-grandfather, John, founded Peoples Sausage Company in 1929 as a local butcher shop, serving the local community with a variety of premium meat products (including jerky). By the time my grandfather took over, our business had evolved into restaurant supply, servicing a variety of restaurants all over the Greater LA area. It was my Father, Mark, in the late 1980s that decided to focus the company almost exclusively on beef jerky - something we've always done, but never focused on completely. Some of the recipes  date back to my Great Grandfather in the 1920s.
Having such a rich tradition in Los Angeles has been influential in our identity - one of the products being the Carne Seca. We have such rich culinary tradition right here in our backyard with a mix of cultures and ethnicities, it's great to pay homage to that. We find inspiration for new flavors and styles right here in LA. 

10E: your price points are strong ($6). Are you in any stores out there i can talk about?
Brian: I'm glad you noticed the price points. One of the benefits of manufacturing everything in house is that we can keep our costs down compared to the larger companies that have their product made my co-packers. We cut out [butchers pun!  - ed] the middle man by selling direct to consumers (BUY). One of our goals is to deliver the highest quality product while maintaining prices at affordable levels.
The best places to purchase People's Choice Beef Jerky are at our Downtown Location - 1132 E. Pico (for local LA or SoCal people), or online. Our biggest grocery customer is Smart&Final where you can find the Carne Seca product. 

Giveaway: 10e readers - YOU TOO can win a taste of this historic and intelligently updated jerky - visit their site and then email me or tweet/RT at me and cc  @PCBeefJerky the fllavor you would like to try. Help these guys out. Big it up... Even better go buy some here

Thx - J

Tuesday, September 13

10E2564: Topo x Woolrich

Old pal Topo Designs teamed up with the historic American outdoor brand Woolrich® to put a new spin on some of their timeless fabrics. From $49. Learn more.

Friday, September 9

10E2563: Mortgage Button

"Detail of the "mortgage button" on the Thomas Macy house front stairway. The house is located at 99 Main Street. Built in 1770, the house is now owned by the Nantucket Historical Association."
- photo courtesy of the Nantucket Historical Association.

A tradition from Nantucket that you may find in other New England homes; the mortgage button. When the mortgage was paid off, the papers were burned and the ashes placed in a prominent stairway's newel post, then the post topped with a piece of scrimshaw, often with the owner's initials etc but originally was plain. Now these are often made of ivory, not whale bone, and is common to be installed upon sale or construction and not stuck down until mortgage paid off. Forget scrimshaw, even ivory buttons run around $150... A long time ago found the below on eBay ... owner said it is plastic. For $7.50 was worth finding out... (Item is handturned on Nantucket natch'.)

Tuesday, September 6

10E2562: Rockmount snap-shirts

Playing catch-up here...

Rockmount western-styled shirts are famous for their diamond shaped snaps. The book Western Shirts (co-written by Steve Weil of Rockmount) has all kinds of dating info for HBarC, Rockmount, Levis etc.

Rockmount (and Lee Stomrider jackets) famously worn by the entire crew it seems of The Misfits. Clark Gable below;

These sawtoothed, diamond snapped, made in USA shirts are selects up on Huckberry at the moment. Fine examples. I live in the blue ginghams...

In 2008, the grandfather of the Rockmount brand Jack Weil did die. Fantastic obit at the time from The Economist; a slightly unexpected source but very welcome.
"Mr Weil reckoned that a cowboy on a horse, if wearing a shirt with buttons, was liable to get snagged on sagebrush or cactus or, worse than that, get a steerhorn straight through his fancy buttonhole. He was pretty certain, too, that a cowboy losing a button would feel disinclined to sew it on again. The answer to all those difficulties was to make shirts with snap-fasteners. And for 62 years, in a red-brick warehouse in the LoDo district of Denver, Mr Weil did exactly that."

Sunday, July 31

10E2561: Nobby Clothes Shop - Nantucket

Nobby Clothes Shop, on the lower end of Main Street, Nantucket MA. Est 1930. The upstairs used to carry a full range of Carhartt and other workwear - with the downstairs serving the casual and cocktail crowd. Their older breton red canvas shirts check a lot of boxes. #deadstockisthebeststock

Friday, July 29

10E2560: Up Mountain Switchel

Switchel, haymakers punch. 4 simple ingredients when Up Mountain Switchel make it for you; local organic maple syrup, local organic apple cider vinegar, organic fresh ginger root, and Berkshire mountain water. This brand gives you a huge hit of ginger. Fantastic on its own or as a mixer. Trialed in the outdoor markets and fairs of Vermont, now slightly more polished by the same guys for the TRI-STATE area!

"Like maple sugaring, haying a hill farm in the pre-mechanized era was a chancy, nerve-wracking job, in which Gramp's patience with me frequently wore thin... after helping unload the wagon I could run to the milk house cooling tank for the stone jug of switchel which my grandmother made up each morning... the traditional northern New England field hands' drink decocted from pure spring water with a touch of vinegar..."
- Frank Mosher, Northern Borders

Laura Ingalls-Wilder drank it, as did Herman Melville. Unbeknownst to them it provided electrolytes, anti-inflammatories and more - a fenceposter gatorade. Switchel may have originated in the Caribbean (ginger and molasses give a clue) but transformed in New England with the substitution of maple syrup or sometimes honey.

Their supply chain is certified "NON GMO, ORGANIC, VEGAN, AND KOSHER, including the added lemon juice, cayenne pepper, and yerba mate in our additional switchel flavors." And "because of the naturally preservative components in Up Mountain Switchel, UMS does not require refrigerated trucking or warehousing. This LOWERS ENERGY-USE , AND WASTE, and overhead with all aspects of supply".  Brilliant.

Get yours at the store