Thursday, August 14
lee storm rider
Plenty of ink spilled about Levi's jackets...i like to switch it w the 2-pocket Lee Storm Rider. Blanket lined natch'. Good enough for Mickey and Marilyn.
In 1936, Lee moved to identify itself more fully with the Western world of cowboys and rodeos by forming the Rodeo Cowboys Association. The company also opened a plant in San Francisco to produce its trademark denim cowboy pants, now known as Lee "Rider" pants. For the first time, the company's logo was rendered in a "hair-on-hide" leather label that featured the letters of its name connected in a way that resembled the mark of a cattle brand. By 1939, Lee had become the largest producer of work clothes in America.
The Storm Rider 101LJ is the lined version of the 101-J. The tag was embroidered until sometime in the 80's when Lee decided to print the tag.