howies

Been digging into this British label Howies recently. This is about as sporty/crunchy as I get clothes-wise. Really appreciate their enthusiasm and wide reach of interests; from skate/ride/surf to the love of a good cup of tea to beach cleanup to kids clothes... I like their simple stuff best myself, some jeans, good tshirts, anything with tweed or Liberty prints...





They believe in the rocking chair test (think for a sec and you'll get it). They have transparancy about factories and sourcing (I wondered why they used Chinese factories for the jeans too). And last year they funded something called the Do Lectures (speakers on a variety of topics, some well known voices, some just local gearheads, e.g. Andrew Whitley: Why Bread Needs Time?, Andy Cummins: Surfers Against Sewage Story, Michael Braungart: Why Less Bad Isn’t Better? and lots more). Looks like they are having fun...