Supposedly IBC (nice website guys...) commissioned/accepted the above design refresh in 2008, though I have never seen it. Thinking of taking the kid for a root beer float excursion this weekend, (or make at home) so getting primed. Local contender below. Capt'n Eli's Soda (brewed by Shipyard Brewing, Portland, ME.) A root beer flavored with wintergreen oil, anise, and vanilla, and sweetened with natural cane and brown sugars. 
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This post was worth it just for a good laugh at the IBC site . . . phew, good stuff.
When I was a lad I used to tote a 40oz. jug of IBC wrapped in a brown paper bag as I delivered afternoon newspapers.
My brother and I made quite a habit out of the practice. I think we secretly hoped that people would think we were getting drunk on the street as young teens.
Pathetic? Yes. Though not as sad as the idea of an afternoon newspaper route. I think at the end I had 15 houses on a 5 square block city route half full of converted apartments.
Those were the days.
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