Change of pace for a second... Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fund raising foundation that has been in place for since 1996. Their mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. What began as a stand-alone music festival/fundraiser has expanded to a multi-stop fundraiser that is aligned with various boardsport events. Through the snow, surf and skate community, the message is one of positive health practices which assist in detection and prevention of breast cancer.
"Every time there is a B4BC tent standing people are being educated on the best subject to be educated about, your body. Every time B4BC is on display means one life could be potentially saved." -Tara Dakides
B4BC partners with various retailers to release (yes yes often pink colorwayed...) collaborations that are generally pretty well done. The staffers at the event-tents manage to educate the crowd with humor and gravitas... tough to do. Stop by their tent at The Open and support...
The phenomenon of "pinkwashing" is something to be wary of, but B4BC have stood the test of time. Infact they are now grant partners with the Susan G. Komen Foundation. #seal_of_approval.