Veasey limits himself to only three or four x-rays per living human subject (soemtimes uses corpses if multiple images needed) and wears a lead apron and radiation badge while working. He says, "...there are some advantages to working with radiation. For example, art directors don't want to stand next to you when you're taking the shot. I can't think why." (source: interview by Tim Rich, Print magazine).
As Veasey tells it, his artistic career started with another vehicle - and an ineffectual plan to scam Pepsi:
"My girlfriend's father used to be a lorry driver," explains Nick with a mischievous smile. "At one time he drove a lorry for a couple of days which contained thousands of cans of Pepsi, one of which had a ring-pull prize worth £100,000.
"I thought I'd try a scam. I decided to hire an x-ray machine from a local hospital to find the winning can. I never did find it, but it sparked off the ideas for the career I have today." -via Professional Photographer interview