For the Boston transplants... via EATER
"In East Cambridge, not far from Inman Square, there is no sign more iconic than that of poultry and meat market and wholesaler Mayflower Poultry. For over 75 years, the sign has aggressively advertised the shop’s “live poultry” that is “fresh killed” with bold black letters (in several different fonts) over a bright yellow silhouette of a chicken. (Live poultry hasn’t actually been processed onsite in many years, but the sign has lived on, delighting some and angering others.)The sign’s time has come. Mayflower Poultry is moving on from its longtime home — the property at 621 Cambridge St. has been sold, and the sign is going up for auction August 26, owner Jim Gould told the Cambridge Chronicle-Tab. Its design, trademarked since 2005, will be included in the sale..."