reblog -yobeat x draplin

Aaron Draplin: Part One from YoBeat Magazine on Vimeo.

Aaron Draplin: Part Two from YoBeat Magazine on Vimeo.

Was waiting for this part 2 to drop... slightly scary seeing the word hump and draplin in one sentence (I kid!), but YoBeat interviewed design-presence Aaron Draplin a little while ago and gave him as much rope as he could handle. Great stuff.

Whether you realize it or not, if you snowboard, you’ve seen Aaron Draplin’s work. Hell, if you’ve driven down an American Interstate in the last year you’ve likely seen his work. From his early days with Snowboarder Magazine, then as part of the Snowboard Mag crew, coupled with strong brand identities for Coal and Union, Draplin has made a name for himself with strong typography and bold vector illustrations. Those little Field Notes notebooks you see in the hands of snowboarders, hipsters, and general smart people… Draplin designed those, too.

Draplin’s personality as is as bold and strong as the typefaces that have defined his graphic style. He’s passionate about making things look good, without the bullshit.
-via Yobeat