Sort of admire his "hero in your own mind" world view [hello pot, this is the kettle -ed.], do what you love etc. His little catchphrases "I don't DO fail", or "BIscUITS!" have caught on w/ the the young ones. Same w/ his chicken-fried jumpsuit...
Anyhow, one episode revolves around a certain brand of cereal w/ "Marshmallow monster trucks. Cracked tooth crunch. A stump in EverY BITE!"